It’s creative, unexpected, a pinch provocative, and able to power up vital conversations people are compelled to join. Because if content is king, the angle is queen-and she is one classy lady! An angle is simply this: it’s a fresh frame for timeless truth. As she says on her website: “The best writing out there, I believe, is slant writing. Go to and sign up for the wonderful Stephanie’s Smith’s newsletter. So how do you master the art of the hook?įirst things first. You want your pitch to fit the book, but not seem campy, confusing, or forced. Some things, like Jaws and Catcher in the Rye, just don’t go well together (unless you’re as anxious to see Holden Caulfield get eaten as I am). It can be the cornerstone of a marketing campaign. But creating the right hook is even more important than having a hook in the first place. It’s a great way for editors to pitch a book to sales reps and accounts. It can be make or break for a submission. Is the shark a phoney too? Will it cost Holden an arm and a leg to find out?)ĭon’t get me wrong…I love a good hook. “It’s Jaws meets Catcher in the Rye.” (Okay, that might be interesting. “It’s a modern retelling of Sense and Sensibility.” Just take a look at PW’s roundup of recent deals for any given week. Today’s publishing world is all about the hook.
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